Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services, and how the consumer's emotions, attitudes and preferences affect buying behaviour. R. ationale for the . In the above example, Hunger was the motivating factor for Nancy to purchase pizza. Psychological Factors There are four important psychological factors affecting the consumer buying behavior. Age and Life Cycle: The activities of individuals and families vary over time. /Filter/FlateDecode Factors Influencing Travel & Tourism Consumer Behaviour. How Does an Online Travel Agency Work? These all factors jointly shape consumer behaviour. This survey will take 5 minutes from your time, feel free to express your opinion. influenced by cultural factors, social factors, personal factors and psychological factors. Another point worth mentioning here is that the older members of the organization may not be prepared to adapt themselves to the changing environment. They quarrel frequently with their superiors and fellow-workmen. Culture – Culture is basically the way of living and thinking pattern that is followed from generation to generation in a society. 2 0 obj Age of an Individual influence behavior, 2. Human beings are social animals. Social Factors affecting Consumer Behaviour. endobj Turkey has seven regions. Thank you for your valuable time and effort. Consumers have changed their behaviour over the last two years due to the instability of the economic environment. /Kids[4 0 R 252 0 R 256 0 R 260 0 R 264 0 R 268 0 R 272 0 R 276 0 R 280 0 R 285 0 R] Social factors play an essential role in influencing the buying decisions of consumers . A consumer’s motivation is the basic degree of the psychological drive behind a specific purchase. Procedia - Social and Behavioral Sciences 62 ( 2012 ) 184 – 188 1877-0428 2012 Published by Elsevier Ltd. A given situation is perceived differently by different people. Lantos GP. He is in a position to demand better status in the organization. Figure 2 shows an outline of factors affecting consumer behaviour. stream So perception of individuals greatly influence their behavior. Perception of an Individual Influence Behavior, 3. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include: Cultural Factors. From the early year, Peterson (1987) found that socialization which is determined the way of patterns of behaviour or the process by which the person can adopt social roles. Many organization prefer women employee for this reason. In this study the focus was limited only to social, personal and psychological factors. Buying Behaviour, This paper’s aim is to provide an in-depth elucidation of the many aspects that influence consumer behaviour. By: Nicole Skubal. Four major areas of scientific inquiry are identified. pes his psychological factors, etc.. ABSTRACT Consumer Buying Behaviour refers to the buying behaviour of the ultimate consumer. It has different characteristics such as: dominance, aggressiveness, self-confidence etc which can be useful to determine the consumer behavior for particular product or service. /Type/Page Employers, generally feel that women employees are more sincere and will show greater commitment towards the job. Selective Distortion. Let’s look at them in detail. Consumer Behaviour – Psychological factors; 4 psychological factors affect consumer behaviour very strongly. In other words, consumer behavior is the study of how consumers will make their buying decision and what those factors which support or influence these decisions. The age of a consumer can have a significant impact on his behaviour. No, you aren’t necessarily directionally challenged. Complex buying behavior /MediaBox[0 0 612 792] Psychological Factors. x��}]�9r�{��z\9D�� %�a�{78}o��Hd�� �>�e��w���������vM�5��f�����=��߮�_c]��ၯ���W˟}�/��ÿ>��6�����ï���]%,nuY��7���7iyz�oKb���J˹�M^��4\ MY\|[�m˛*�k^޴�7r]޸�ay�;���qy[�c\\\{����-ޡB����e�dF9/�aU>ݸ�AH���ތBbt��o:_���8盐�!���(�M�����P�Ǔ��D����2���C i��S��LJ��)���ا�R���\�f& ���6�uRe��m��y�,{��/�qН���u��, These are: perception, motivation, learning, beliefs and attitudes. A married employee has greater domestic commitments and therefore adapts himself to the needs of the organization. Let us understand the effect of psychological factors on consumer behaviour: Motivation. After the cultural factors in the study of consumer behaviour, the Social factors also affect the consumer behaviour. A highly motivated person is a very goal-oriented individual. /CreationDate (D:20140921082734) Among the personal factors influencing behavior the most important is a person’s age. However, some factors are more effective, while others have negligible effect on consumer behaviour. /Type/Pages How old a consumer is generally indicates what products he or she may be interested in purchasing. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. Such as personal, cultural, psychological and social factors. Men in the workplace generally show greater interest in union activities. Psychological Factors affecting Consumer Behaviour. A person with the ability to perform any task effortlessly is able to be emphatic. Consumer behavior is influenced by cultural factors like social class, buyer’s culture, and subculture. 2. Social Factors affecting Consumer Behaviour Consumer Behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Such as personal, cultural, psychological and social factors. PSYCHOLOGICAL FACTORS INFLUENCING CONSUMER BEHAVIOUR Instructor Janne Peltoniemi Pages 46 Supervisor Birgitta Niemi learning, and attitude and behaviour change. Answer - She was feeling hungry and wanted to eat something. Psychological factors: an individual’s response to a marketing message will depend on their perceptions and attitudes. Consumer behavior can be defined as the study of psychological, physical and social actions when individuals buy, use and dispose of products, services, ideas, and practices. 5. There are four important psychological factors affecting the consumer buying behavior. By: Nicole Skubal. It is only people with greater potentials who contribute significantly to the progress of any organization. The aim of this questionnaire is to investigate the factors that affect the consumer buying behavior. We need people around to talk to and discuss various issues to reach to better solutions and ideas. It is for this reason that for certain jobs as those of sales representatives youngsters are always preferred. Values of an Individual Influence Behavior, Socialization of family members | Consumer Socialization, Patronage Buying Motives of Consumers | Emotional & Rational, Cross Cultural Marketing | Objectives | Areas of Research, Importance of personal selling in financial services, Guidelines for Effective Problem Resolution, Weaknesses of Trade Union Movement in India and Suggestion to Strengthen, Audit Planning & Developing an Active Audit Plan – Considerations, Advantages, Good and evil effects of Inflation on Economy, Vouching of Cash Receipts | General Guidelines to Auditors, Audit of Clubs, Hotels & Cinemas in India | Guidelines to Auditors, Depreciation – Meaning, Characteristics, Causes, Objectives, Factors Affecting Depreciation Calculation, Inequality of Income – Causes, Evils or Consequences, Accountlearning | Contents for Management Studies |. %���� 1 0 obj Nancy went to a nearby restaurant and ordered pizza for herself. A purchase decision is the result of each and every one of these factors. ce,�܇% So, marital status of an employee influence behavior. The information acquired from the results are analyzed and interpreted by the computer packet programs. Not all individuals would prefer to buy similar products. Such a measure would encourage good attendance. If the consumer’s motivation is high, that basically means that the level of need, or the consumer’s perception of that need, is fairly strong. Procedia - Social and Behavioral Sciences 62 ( 2012 ) 184 – 188 1877-0428 2012 Published by Elsevier Ltd. According to Engel et al. Every organization requires people who are in a position to perceive things right. Perception: The consumer perception towards a particular product and the brand also influences his buying decision. It includes knowledge, belief, traditions, morals, values, customs and other such habits that are acquired by people as members of a society. Age does not just affect buying behavior, it is also an important factor affecting market segmentation and marketing strategy. Factors Affecting Consumer Behavior. Learning is the process of bringing about changes in an individual’s behavior. Motivation speaks to the internal needs of the consumer. There are several stages a consumer goes through before he finally picks up things available in the market. /Producer (PDFlib 3.03 \(Win32\)) Email . >> making a decision, the buyer considers many factors such as cultural factors, social, personal and psychological categories. << These motives are the factors that influence the consumer behavior. There are four main types of consumer behavior: 1. Share It.

psychological factors affecting consumer behaviour pdf

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